Verizon produces its own Android Market and that’s fine by Google

Verizon is a large company, so large in fact those cell phones make up only a portion of their yearly income, albeit a large portion. However there ventures run deep. Take Vcast for example. Vcast is Verizon’s homegrown app store; it can be commonly found on Blackberry’s and lower level smart phones. This being one of the rumored reasons as to why Apple and Verizon could not come to a deal back in 2007, when the original iPhone was slated to launch. Today it seems that some news has surfaced surrounding Verizon’s Vcast for Android devices. Seems they have been looking around and realized they have not been capitalizing on the Android market place…well times are about to be changing my Verizon friends.

When looking at the Google market, to some it is simply a mess, with thousands upon thousands of useless spam ridden apps that make their way to end users, others look at the Android market as a “free” spirit with no boundaries or limitations and expect nothing more when searching for apps. Whichever way you’re looking at it, the Android market needs some tending to and Verizon has made it a point to take control by making their own Android app market. In the coming months Verizon will be pushing this newly found Vcast app store to Android users, earlier this month Verizon opened its Vcast doors for developers to “do their thing”. In a letter to the participating developers, Verizon had this to say.

  • It’s Free – No Testing Fees
  • It’s Fast – Our Goal is to place your application in the App Store within 14 days of Submission
  • Abbreviated Click-Thru Agreement
  • Carrier Billing – Your applications are billed directly to the Customer’s Bill; No credit cards, PayPal, etc.
  • 70/30 Revenue Share – 70% Developer / 30% Verizon
  • Hands-on, Experienced Content Programming Team – Get the visibility you deserve, not just a quality-crushing algorithm!
  • Content Programming and Store continuity across multiple platforms (BlackBerry & Android)
  • Integration with Network API’s! Messaging & aGPS
  • Detailed submission guides online and forums monitored by our support staff
  • Subscription Billing – Coming Soon!

Carrier billing will surely be a positive as well as the 70/30. However Verizon will indeed be filtering every last app that comes through their market place as does Apple. Initially the Vcast Android market will be available to only the Droids that run Froyo or 2.2. So that’s about three phones? Droid 1, 2 and the Droid X oh and the Incredible, no good for all of you Android users not using these phones, but such is life as this separation is a long lasting issue that even Google has acknowledged.

Google is all for the expansion as the Android platform was built on this concept from the jump, and hey if Verizon feels that strongly about building an Android app store that simply just perpetuates their goals further. In other words,  Google set up Android so open that they really don’t have to do much in between updating, improving an revising the platform that we know as Android OS.

So what is the future of the Android devices on Verizon’s network? Will we see some overly bloated Verizon Androids in the future? Will Verizon then keep you out of the Android Market place? Only time will tell folks.

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