Samsung Planning to Focus on WP7

Talk about a surprise twist in the world of smartphones—Samsung’s head of mobile marketing in Thailand—hinted during an interview with AsiaOne that Samsung might decide to support Microsoft’s new Windows Phone 7 (WP7) smartphone operating system more than Google’s Android OS. He went on to say that Samsung will ship around 15 to 20 new smartphones next year and that most of them will be WP7 powered.

Whoah! Samsung might be jumping ship from Android to WP7? Why would it do something like that? Making WP7 smartphones is certainly a good idea for a company that just manufactures phones, but Android’s growth has really only started to begin. The whole reason why Nokia and Research In Motion (RIM) are so scared right now is because Android has just started taking off worldwide. For those of us in the United States, we’re very lucky to be smack dab in the favorite markets of two smartphones giants: Apple and Google. In fact, I would go as far as to say that we are really spoiled when it comes to what our phones can do.

Sure, Europe has its fancy 4G networks and most purchase their phones and plans separately but as the iPhone and the Androids start to gain popularity abroad, Nokia is going to find itself in more and more trouble. The same with RIM. WP7 just throws more another unknown variable into the equation. Microsoft’s brand recognition is universal and the company has the advertising dollars to really push WP7 in Europe and other foreign markets. Maybe Samsung thinks that it can use WP7 to gain an advantage over other manufacturers who seem to be putting out nearly identical Android smartphones on a twice a month basis. Why be the same as everyone else?

Don’t worry; Samsung is still going to make Android phones but if it does really start pushing towards WP7 we might end up seeing even more fragmentation in the smartphone world abroad.

What do you think of this? Samsung have the right idea about WP7? Will Android face stiffer competition abroad as Nokia ramps up the competition with MeeGo and WP7 starts to gain a following? Let me know in the comments.

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