Nokia to Announce Partnership with Yahoo

Although IDC reports indicate that Nokia is still leading the pack in terms of sales of mobile phone devices, the company has not made a mark in terms of smartphone devices. From 48.8% of shares during the 1st quarter of last year to 44.3 during the same time this year, Nokia’s hold on the industry is slowly slipping away and being replaced by other companies. Even though smartphone manufacturers such as RIM, Apple and Google are still a ways off, they are inching closer towards Nokia’s position. With a collaboration with Yahoo, Nokia aims to keep their lead in the mobile phone industry.

Analysts have not been optimistic with regards to the planned collaboration. “Nokia and Yahoo, each in their own market, is kind of suffering,” according to a statement by analyst Roger Kay of Endpoint Technologies. “What you’ve got is Yahoo, [far from its former glory,] being whooped by Google, and while Nokia still leads the handset market, it has a portion of its former phone sales.”

Nokia and Yahoo may have already felt that have lost touch with a large sector of society. In an interview with Yahoo’s CEO Carol Bartz last month, she unwittingly expressed their lack of knowledge as to how their rival companies are doing stating, “Google is going to have a problem because Google is only known for search…It is only half our business; it’s 99.9% of their business. They’ve got to find other things to do.”

Both companies have since changed their views within a month’s time, inviting members of the media to a press conference announcing their collaboration. The invitation indicated, “Please join Yahoo CEO Carol Bartz for an exciting announcement about providing global consumers with rich online and mobile experiences, and bringing forward a new era in keeping consumers connected.” It may take more than a conference to get both companies back on track but it is a start and is much better than doing nothing at all.

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