Borders Rolls out eReader App for BlackBerry

The Borders eReader application for Research In Motion Ltd.’s (RIM) BlackBerry line of smartphones has just been released along with an accompanying eBook store and anyone who downloads the application between July 9th and 11th will receive five free eBooks from the company.  I mentioned the new app back on June 22nd (read here). The supported devices and operating systems for the Borders eReader are Bold 9000 with OS version 4.6, the Bold 9700 OS version 5.0, the BlackBerry Curve series with OS versions 4.5 and 4.6, the Curve 9500 with OS version 5.0, and the BlackBerry Tour series with OS version 4.7.

If you are interested in installing the new app, head over to with your BlackBerry and pick up a free copy.

So, is the Borders eReader app too little too late? Or have and Apple not completely locked up the eBook market quite yet? At the very least, a quick download is worth getting five free books, so run over and snag it before you forget.

While the BlackBerry’s small screen is not exactly the best way to read a novel (I still prefer reading actual books to eBooks, even on large monitors), it is nice that the platform got the app. More competition is exactly what we need right now in the smartphone market and RIM needs all of the friends that it can get until BlackBerry OS 6 finally rolls out (hopefully in August along with two or three new devices). By that time we should all be basking in BlackBerry App World 2.0, and finally be able to not have to take any nonsense from uppity Android OS and iOS users about how their browsers are better than ours.

It has been a rocky past couple of months RIM, but a lot of us still have faith in you. Please make sure that OS 6 is as good as we all think it will be. So, any opinions on the new Borders eBook reader? Let me know what you think of it and if you believe that  we are still better off just buying our books in physical stores.

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