The BlackBerry Style 9670 Shows up on Sprint’s Computers

The flip-phone styled, BlackBerry Style 9670 should be showing up in Sprint stores pretty soon. While the Style has not gotten an official announcement from Research In Motion (RIM), the maker of the BlackBerry line of smartphones, it has shown up in Sprint’s computer network as a product. This makes it look like the Style could be showing up near the end of November, just in time for some last minute holiday shopping. The big question is: does anyone want the Style?

Most flip-phones are quite narrow and offer only basic cell phone functions. RIM is trying to change all that with the Style. This BlackBerry is as wide as a Curve series but…it flips? That is going to be an interesting form factor to get used. I can get the Torch 9800 and its slide out keyboard. That makes sense and is ingenious because it gives what BlackBerry users are used to—a QWERTY keyboard—and ads in the fun of a touchscreen without forcing people to choose between one or the other.

The Style? When closed, it has a small screen on the front that displays things like missed calls, caller ID, etc. Okay, so far so good. But when you consider that to actually use the Style, you need to open it, it kind of loses its appeal. Does anyone want to have to open their BlackBerry every time they want to send a BBM to a friend or colleague? I just don’t see it catching on and the worst part of it is that RIM is releasing this hot on the heels of the Torch. Now I am starting to wonder if RIM just gave a bunch of engineers a box full of BlackBerry parts and a variety of hinges, levers, latches and sliders, shouted ‘Make something!’ and chose the only two working models.

Where is RIM’s unifying vision here? Flailing around and making dubious models isn’t going to keep their coveted corporate clients happy. Nor will it regular consumers happy. Of course, I could be wrong. Maybe the Style will be the smartphone to buy during the holidays. It certainly is unique looking.

Let me know if you’re in the market for a BlackBerry Style or think this thing is headed for the clearance aisle.

Tags: , , , ,