BlackBerry Gets CNBC Pro App: Real-time Data for Investors on the Go
News giant CNBC is betting that investors unwilling to pay big bucks to Bloomberg will see its new mobile app for BlackBerry smartphones as a viable alternative. The app—called CNBC Pro—is a subscription news and data service that offers real-time information on a huge variety of different markets. The gang’s all here: ETFs, futures, bonds, commodities, etc.
Sure, the Mayor of New York might have built a fortune worth billions with his business news service and trading tools but a lot of investors simply cannot afford the thousands a month his company charges. The CNBC Pro app is a lot more moderately priced at only $269.99 a year. If you want to take it for a test drive without shelling out for a year’s subscription to the app, an introductory price of $24.99 a month is available for the first six months.
The app is currently available only on Research In Motion’s BlackBerrys but CNBC has announced that it has plans to bring it to Nokia’s Symbian OS, Apple’s iOS and Google’s Android OS in the first part of 2011. It also has a PC component so investors can keep on top of information from their computers as well. With the app’s ability to live stream CNBC’s television channel from anywhere to a mobile device, the daily commute to work just got a little less tedious.
Unless of course, your boss gives you a version of the app through Carry Quote, a company that specializes in information service. Carry Quote will sell an unbranded version of CNBC’s app and service directly to banks and financial institutions. If your boss forces you to keep up to date on market information while you’re trying to catch some extra sleep on the train to work, I’m sorry.
The big question is whether or not CNBC’s app will be popular in an age where so much data on markets and companies is freely available in real-time. It’s nice to have all of the data aggregated but the app of course doesn’t let anyone actually trade through it. Lots of online trading companies provide free information to their clients and let them trade through their smart phones. Can CNBC Pro find a market for itself between all the free and expensive competitors it is faced with?RIM, service based apps