The End of AT&T’s Unlimited Data Plan
For heavy data users and downloaders using an At&t smartphone, June will be known as the darkest month. Beginning June 7, AT&T will be implementing a new set of so called affordable plans for their subscribers. The bad news: there will be no more unlimited data plans.
According to Ralph de la Vega, AT&T’s president of their mobile division, “We’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people.” Company studies concluded that 65% of the carrier’s current subscribers only use less than 200 MB worth of data on a monthly basis, while 98% use no more than 2 GB worth. These results were said to be the basis of the company to rethink and revise their plans.
Beginning this month, it will cost $15 to download 200 MB. Under this monthly plan, users will be charged an additional $15 for another 200 MB. For iPad users, the $15 plan for 250 MB worth of data will remain. Replacing the unlimited plan for all of their devices is a less than appealing $25 for 2 GB worth of data downloaded. With this plan, $10 will be charged for every additional gigabyte worth of data used.
Although AT&T states that these revised plans are intended to give consumers more savings, it seems like a more expensive set of plans as compared to their previous ones. With these plans, the carrier may be hoping to curb data use while still making a lot of profits from their growing Apple sector. It is a win-win situation for them.
The owners of the iPhone and iPad are said to be the heaviest data users. With their exclusive deal with Apple, the carrier has seen a 5000% growth in their list of consumers since the devices debuted starting 2007 but AT&T has been unable to upgrade their services as quickly as their number of subscribers have.
Editor Update; If you are satisfied with your $30 a month unlimited plane fear not, you CAN keep your existing unlimited plan if you choose to do so.iPad, iPhone