Apple Shatters its Own Record for Phone Sales
Well Apple has started shattering its own records for iPhone sales already. While no official word has come yet on sales besides that 600,000 iPhone 4s were pre-ordered in the first 24 hours the option was available until the servers crashed from demand overload, Yair Reiner—an analyst with Oppenheimer & Co. Inc.—has composed some estimates based off of available data. Fortune has been nice enough to tell us what is all means.
First, 600,000 units were preordered in the United States. Second, about 100,000 units were sold at Apple stores. Third, Bestbuy managed to sell 50,000 of the units. So we have a sum of 750,000 iPhone 4s sold. Of course, units were sold overseas too, so Reiner multiplied the US sales by two and added it all together to get… 1.5 million iPhone 4s sold in the first day. To put that into perspective, consider that it took three days for only 1 million iPhone 3G and iPhone 3GS units to clear the shelves.
So who is buying all of these new iPhones? Well Piper Jaffray & Co.—a research company—claims that 77% of the 1.5 million units moved were upgrades from previous iPhone models and non-iPhone AT&T customers that wanted the Apple’s newest offering. Also, 90,000 of the phones (6%) were sold to BlackBerry owners who switched, 45,000 (3%) were Google Android OS based phone owners who switched, and 30,000 (2%) were Nokia owners who switched. Apple, I am impressed. You have managed to make your smartphone a major player in so little time. With this momentum, Apple currently looks almost unbeatable.
However as you may know, all of the news has not been the best for the iPhone 4. Problems with yellow splotches and bands on screens (read here), and problems with signal reception (read here) have all been reported. While it is unknown if these are design flaws, manufacturing flaws, or just some bad units that slipped through quality control, the problems might put a bit of a damper on future sales until the problems are all addressed to consumer’s satisfaction.
So, is Apple going to become the dominant smartphone maker on the momentum of the iPhone 4? Think the iPhone 4 is all hype?
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