Apple Censors: Consumer Reports Discussion Topics Deleted
Apple appears to be resorting to censorship on its company message boards as a response to Consumer Reports snubbing of the iPhone 4 for its ‘Recommended’ stamp of approval. According to reports by FoxNews.com, discussions on the Consumer Reports review are being deleted from discussions.apple.com. The cached pages however, are still popping up on Microsoft’s Bing search engine—an amusing twist of irony I might add.
What pushed Apple into the uncomfortable position of being forced to defend itself against of accusations of censorship though? It is all quite simple actually. Apple refuses to be wrong. After all, why should it? It has a practical monopoly on digital music, is aggressively expanding with the hottest smartphone line on the market, and does not like to be told what it can or cannot do.
The iPhone 4 reception debacle is begging to be spun as a snafu—at least for now, and Apple knows how to spin. The real question is how successful will Apple be with its brazen campaign to stifle all dissent and to shape its own consumer reality of its newest smartphone. Don’t forget that the reputations of its iPod touch and iPad brands are also at some risk at the moment. Either customers will settle amicably for whatever solutions are provided as a remedy or Apple’s image as the maker of near perfect consumer electronics will take a hit.
Unfortunately for everyone involved—Apple, AT&T and the consumer—slowing down for any reason will let too much wind out of Apple’s sails at a time when Google’s Android OS is quickly catching up and Research In Motion is stumbling to catch its breath. Apple wants to leap ahead at an even faster pace and admitting that it does not make perfect hardware every time does not fit into that game plan.
The reason the pressure to perform on the company is so high even in a time of recession is strategic. New HTML5 standards are being developed, Adobe’s Flash software will be facing its first real competition in years, Apple’s iAd mobile advertisement service has just launched, and new markets in China are opening. To reach the top, Apple has to charge, and shrugging off the iPhone 4’s problems will either give the company the time to find its second wind or be the wound that slows it to a crawl.
Tell me your opinions on Apple’s censorship, its growing comfort flexing its power, and what you really think of the iPhone.apple iphone 4, iPhone 4 antenna, Consumer Reports, iphone reception issues