App Developers for iOS Might Know Who You Really Are


Apple’s iOS has a mighty big privacy concern if you are one of the most who use apps on the platform. According to Eric Smith—an assistant director at Bucknell University in the Information Security and Networking department—of the top 57 apps on the iTunes App Store, 68% send UDID information back to a third party. The UDID—unique device identifier—is a 40 digit sequence of characters that allows third parties (like developers and advertisers) to identify individuals and transfer information. T many apps send UDI

Many top apps that you intentionally give your personal information to—like Facebook and eBay—can easily track your UDID and name sent with. Because UDIDs are unencrypted, any data they transmit can be read by those listening to your network. Basically, anyone who wants to find your real identity can, if they manage to get access to your network.

It looks like our digital identities are floating around and more readily linked to our real world identities than ever before. Forget IP addresses, our UDIDs are like Social Security numbers in a digital world. They can be linked back to specific devices and their owners. Would you share your SSN with Facebook? Guess what? Not only does Facebook have your UDID, so do the advertisers that litter your favorite apps.

The reason why companies like Facebook and Google make money is because they have massive amounts of data stored on individuals. Neither company can be considered careful with your personal information that they collect. Thanks to the boom in smartphones, security and security legislation in congress just can’t keep up with the speed of the Internet revolution. The companies are the ones trading your info, and the hackers can steal it as well.

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